Senior Marketing Officer - Lead Nurture and Automation

About this Opportunity

• Continuing, Full-Time
• Global Brand and Marketing Directorate
• CQUniversity Bundaberg, Cairns, Emerald, Gladstone, Mackay, Melbourne, Rockhampton or Townsville  
• Higher Education Worker Level 6
• Total Remuneration $110,541 to $119,053 pa (including salary of $93,409 to $100,602 plus 17% superannuation and leave loading)

Join an organisation with an unbreakable belief that quality education, training and research should be available to everyone – regardless of background, location or life circumstances.

Working at CQUniversity

The Global Brand and Marketing Directorate at CQUniversity is a collaborative, forward-thinking team focused on building a strong and consistent brand across all audiences and channels. We lead strategic marketing initiatives that elevate the University’s profile, support student recruitment, and drive engagement through innovative content and targeted campaigns.

We are seeking a Senior Marketing Officer to join our Lead Nurture and Automation team. In this role, you will combine your strengths in marketing automation and connected platforms, data, content creation and campaign planning to deliver targeted, high-impact communications to prospective students.

You will design and optimise nurture journeys, leveraging audience segmentation, personalisation and data insights to enhance engagement and conversion. Working closely with brand, advertising, future students and insights teams, you will ensure aligned messaging and a seamless prospective student experience across channels.

This is an exciting opportunity to contribute to meaningful, data-driven marketing initiatives and make a tangible impact on student engagement and recruitment outcomes at CQUniversity.

Be Rewarded

• 17% superannuation (with the choice to join an award-winning superfund)
• 6 weeks annual leave (incl. Christmas and New Year closure)
• 10 days personal/sick leave, plus 5 days carer’s leave
• 7.25 hours engaged service leave
• Fantastic professional and career development opportunities
• Up to 26 weeks (six months) paid parental leave
• Access to an Employee Assistance Program and Fitness Passport

Position Requirements

• Demonstrated experience with marketing automation platforms, CRM systems and digital campaign delivery, particularly email marketing.
• Strong analytical capability, including the ability to interpret data, implement data-driven marketing strategies and optimise campaign performance.
• Highly developed written communication skills, with experience in content planning and creation for digital audiences.
• Proven ability to engage stakeholders and collaborate effectively across teams to deliver integrated marketing outcomes.
• Degree in marketing or a related discipline, with at least four years’ relevant experience, or an equivalent combination of experience and training.
• Understanding of the Australian tertiary education sector and Tertiary Admissions Centre (TAC) processes (Desirable).

Position Description

For further information about this position, please refer to the Position Description.

Apply today for a career that changes lives

Applications Close: 11:59pm, Monday, 20 April 2026

  
Job Requisition ID: 7153

Contact Details: 

Tarina Gordon

(07) 4150 7198

t.gordon@cqu.edu.au

When submitting your application, please include: Your Current CV or Resume, and a 1-2 page Cover Letter highlighting your relevant skills, experience and suitability for the position.

Work Rights: Visa sponsorship is not available for this position. Candidates must hold the full rights to work in Australia to be considered for this appointment.

CQUniversity is an equal opportunity employer and welcomes diversity in the workplace. Aboriginal and Torres Strait Islander people, and CQUniversity’s domestic and international student graduates with post-study work rights are encouraged to apply.

#HEW6 || #LI-LM1 || #LI-Hybrid || Keywords: Marketing Automation | Email Marketing | Digital Marketing | CRM Marketing | Campaign Marketing | Lead Nurture Specialist | Marketing Analytics | Customer Journey Marketing | Digital Engagement | Marketing Technology | Marketing Operations | Marketing Insights | Prospect Engagement | Student Recruitment Marketing | Marketing Communications | Marketing Strategy | Marketing Optimisation | Marketing Strategy | Audience Segmentation | Personalisation | Lifecycle Marketing | Lead Scoring