Senior Marketing Officer - Lead Nurture and Automation

About this Opportunity

• Fixed-Term (until 10.09.2027), Full-Time
• Global Brand and Marketing Directorate
• CQUniversity Cairns, Gladstone, Mackay, Melbourne, Rockhampton or Townsville
• Higher Education Worker Level 6
• Total Remuneration $114,962 to $123,815 pa (including salary of $97,145 to $104,626 plus 17% superannuation and leave loading)

Join an organisation with an unbreakable belief that quality education, training and research should be available to everyone – regardless of background, location or life circumstances.

Working at CQUniversity

The Global Brand and Marketing Directorate at CQUniversity is a collaborative, forward-thinking team focused on building a strong and consistent brand across all audiences and channels.  We lead strategic marketing initiatives that elevate the University’s profile, support student recruitment, and drive engagement through innovative content and targeted campaigns.

We are seeking a Senior Marketing Officer to join our Lead Nurture and Automation team. In this role, you will leverage CRM and marketing automation platforms, audience insights and compelling content to deliver targeted communications that drive engagement throughout the prospective student journey.

Working across brand, advertising, future students and insights teams, you will design and optimise nurture journeys, using segmentation, personalisation and data-driven decision-making to improve engagement and conversion outcomes.

This is an exciting opportunity for a marketing professional who enjoys combining strategy, technology and creativity to deliver meaningful results and make a tangible impact on student recruitment at CQUniversity.

Be Rewarded

• 17% superannuation (with the choice to join an award-winning superfund)
• 5.4 weeks annual leave (plus 3 working days paid at Christmas and New Year closure)
• 10 days personal/sick leave, plus 5 days carer’s leave
• 7.25 hours engaged service leave
• Fantastic professional and career development opportunities
• Up to 26 weeks (six months) paid parental leave
• Access to an Employee Assistance Program and Fitness Passport

Position Requirements

• Demonstrated experience with marketing automation platforms, CRM systems and digital campaign delivery, particularly email marketing.
• Strong analytical capability, including the ability to interpret data, implement data-driven marketing strategies and optimise campaign performance.
• Highly developed written communication skills, with experience in content planning and creation for digital audiences.
• Proven ability to engage stakeholders and collaborate effectively across teams to deliver integrated marketing outcomes.
• Degree in marketing or a related discipline, with at least four years’ relevant experience, or an equivalent combination of experience and training.
• Understanding of the Australian tertiary education sector and Tertiary Admissions Centre (TAC) processes (Desirable).

Pre-Employment Checks

Appointment to this role is subject to satisfactory pre-employment checks, which may include a National Police Check and/or Working with Children Check (where applicable).

The University is committed to providing a safe, inclusive and respectful environment where its members can study, work and live free from gender-based violence. In line with our organisational values and regulatory obligations, applicants may be required to declare any past or current allegations, investigations or findings relating to gender-based violence.

The successful candidate may also be required to demonstrate that they meet the “fit and proper person” criteria as required under applicable legislation and regulatory frameworks (including ASQA requirements where relevant).

Our Commitment to Inclusion

At CQUniversity, inclusivity is at the heart of who we are. We are committed to creating a workplace where everyone feels respected, supported and empowered to succeed regardless of background or ability.

We advance reconciliation through our Stretch Reconciliation Action Plan (RAP), First Nations Workforce Strategy and our First Nations Cultural Competency Framework, strengthening opportunities for First Nations peoples and embedding cultural respect across our organisation. 

Through our Disability-Informed Action Plan, we continue to enhance accessibility and inclusion across our University. As a recognised member of the Hidden Disabilities Sunflower Program, we actively promote awareness and understanding of non-visible disabilities, helping to ensure everyone can bring their whole selves to work and thrive.

CQUniversity is also committed to providing an accessible, equitable and inclusive recruitment and selection process. The University will provide reasonable adjustments throughout the recruitment, selection, appointment and onboarding process to ensure people with disability can participate on an equal basis with others.

Position Description

For further information about this position, please refer to the Position Description.

Apply today for a career that changes lives

Applications Close: 11:59pm, Monday, 24 August 2026

  
Job Requisition ID: 7560

Contact Details: 

Tarina Gordon

(07) 4150 7198

t.gordon@cqu.edu.au

When submitting your application, please include: Your Current CV or Resume, and a 1-2 page Cover Letter highlighting your relevant skills, experience and suitability for the position. 

Work Rights: Visa sponsorship is not available for this position. Candidates must hold the full rights to work in Australia to be considered for this appointment.

CQUniversity is an equal opportunity employer and welcomes diversity in the workplace. Aboriginal and Torres Strait Islander people, and CQUniversity’s domestic and international student graduates with post-study work rights are encouraged to apply.

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