Manager - Lead Nurture and Automation

About this Opportunity

• Fixed-Term (until 6.04.2026), Full-Time
• Global Brand and Marketing Directorate
• CQUniversity Rockhampton, Cairns or Melbourne
• Higher Education Worker Level 8
• Total Remuneration $135,403 to $150,810 pa (including salary of $114,418 to $127,437 plus 17% superannuation and leave loading)

Join an organisation with an unbreakable belief that quality education, training and research should be available to everyone – regardless of background, location or life circumstances.

Working at CQUniversity

The Global Brand and Marketing Directorate is responsible for leading CQUniversity’s marketing, communication and brand strategy, including student recruitment campaigns, market research, and engagement with key influencers and prospective students.

As a key leader within the Marketing Automation and Nurture team, you will play a pivotal role in shaping the University’s approach to prospective student engagement and conversion. Your primary objective will be to design and implement targeted marketing automation campaigns, manage audience segmentation and lead nurturing programs, and oversee content development for email and digital channels. You will also provide strategic advice on CRM and automation systems, ensuring alignment with recruitment and brand goals.

We are seeking a proactive and strategic marketing professional with strong leadership skills and expertise in digital marketing, marketing automation platforms and CRM systems. Your ability to deliver data-driven strategies, manage diverse projects and collaborate with internal and external stakeholders will ensure success in this role.

At CQUniversity, you will join a dynamic team committed to enhancing student recruitment outcomes and making a positive impact on the University’s growth.

Be Rewarded

• 17% superannuation (with the choice to join an award-winning superfund)
• 6 weeks annual leave (incl. Christmas and New Year closure)
• 10 days personal/sick leave, plus 5 days carer’s leave
• 7.25 hours engaged service leave
• Fantastic professional and career development opportunities
• Up to 26 weeks (six months) paid parental leave
• Access to an Employee Assistance Program and Fitness Passport

Position Requirements

• Proven experience in developing and delivering inbound marketing and lead nurturing strategies across digital and traditional channels.
• Strong leadership skills with demonstrated experience in managing and motivating staff across dispersed locations.
• Expertise in using marketing automation platforms (e.g. Marketo), CRM systems (e.g. Sugar CRM) and content management systems.
• Ability to analyse marketing and recruitment data to provide insights and drive strategy, campaign optimisation and decision-making.
• Excellent communication and stakeholder engagement skills, with experience in content planning, creation and distribution across multiple platforms.

Position Description

For further information about this position, please refer to the Position Description.

Apply today for a career that changes lives

Applications Close: 11:59pm, Sunday, 20 July 2025

  
Job Requisition ID: 6197

Contact Details: 

Kate Harvey

(07) 4037 4783

k.harvey@cqu.edu.au

When submitting your application, please include: Your Current CV or Resume, and a 1-2 page Cover Letter highlighting your relevant skills, experience and suitability for the position.

Work Rights: Visa sponsorship is not available for this position. Candidates must hold the full rights to work in Australia to be considered for this appointment.

CQUniversity is an equal opportunity employer and welcomes diversity in the workplace. Aboriginal and Torres Strait Islander people, and CQUniversity’s domestic and international student graduates with post-study work rights are encouraged to apply.

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