Manager - Marketing Insights and Portfolio

About this Opportunity

• Continuing, Full-Time
• Global Brand and Marketing Directorate
• CQUniversity Rockhampton, Cairns, Townsville, Mackay, Gladstone, Sydney or Melbourne (Relocation support available)
• Higher Education Worker Level 8
• Total Remuneration $139,486 to $154,893 pa (including salary of $117,868 to $130,887 plus 17% superannuation and leave loading)

Join an organisation with an unbreakable belief that quality education, training and research should be available to everyone – regardless of background, location or life circumstances.

Working at CQUniversity

As Manager – Marketing Insights and Portfolio, you will lead the University’s strategic marketing approach, using data and insight to connect with prospective students and drive domestic recruitment performance.

A key leadership role within the Global Brand and Marketing Directorate, this role is pivotal in shaping how market intelligence and course portfolio insights inform marketing activity across the University. Working closely with the Deputy Director, Customer Strategy, you will lead a high-performing team to deliver meaningful insights, monitor student recruitment performance and translate complex data into clear, actionable strategies.

You will oversee the management of the domestic course portfolio, ensuring accurate and compelling information is delivered across all prospective student touchpoints. From leading market research and student surveys to guiding portfolio changes and supporting strategic decision-making, your work will directly influence marketing effectiveness.

We are seeking a strategic and analytical professional with strong experience in market insights, data interpretation and stakeholder engagement. The successful candidate will bring a collaborative approach, confidently guide priorities and deliver high-quality outcomes that strengthen recruitment performance and support the University’s growth.

Be Rewarded

• 17% superannuation (with the choice to join an award-winning superfund)
• 5.4 weeks annual leave (plus 3 working days paid at Christmas and New Year closure)
• 10 days personal/sick leave, plus 5 days carer’s leave
• 7.25 hours engaged service leave
• Fantastic professional and career development opportunities
• Up to 26 weeks (six months) paid parental leave
• Access to an Employee Assistance Program and Fitness Passport

Position Requirements

• Proven experience with education product development, including product portfolio management and fit to existing strengths, products and campaigns, and the prospective student journey.
• Demonstrated marketing management experience, particularly the collection, collation and interpretation of marketing data and associated information.
• Excellent interpersonal, verbal and written communication skills with proven experience working with information sets; relationship building and networking, negotiation, consultation and public speaking.
• Experience in marketing management, including analysing and interpreting data, market trends and performance insights to inform strategy.
• Relevant postgraduate qualifications (or progress toward) and/or extensive experience in marketing, with demonstrated leadership expertise.

Position Description

For further information about this position, please refer to the Position Description.

Apply today for a career that changes lives

Applications Close: 11:59pm, Sunday, 31 May 2026

  
Job Requisition ID: 7286

Contact Details: 

Joanne Rees

(07) 4970 7329

j.rees@cqu.edu.au

When submitting your application, please include: Your Current CV or Resume, and a 1-2 page Cover Letter highlighting your relevant skills, experience and suitability for the position. 

Work Rights: Visa sponsorship is not available for this position. Candidates must hold the full rights to work in Australia to be considered for this appointment.

CQUniversity is an equal opportunity employer and welcomes diversity in the workplace. Aboriginal and Torres Strait Islander people, and CQUniversity’s domestic and international student graduates with post-study work rights are encouraged to apply.

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